| And by the sixth grade, guess who asked me if I would the drummer of their band? Brian. And I said yes. And that’s when we together formed an elementary school rock band called… Nirvana. I’m not kidding, I was in a rock band called Nirvana before Kurt Cobain's Nirvana was ever known… So when Nirvana came out, Brian and I were like, hey he’s stealing our name! But really what attracted me to music at this young age was just that, and still is what I love about music, is that it breaks down the walls between us and shows us so quickly the truth that we are much more alike than we [think?].
And then in high school, I learned that music wasn’t just about connecting with others, like Brian and I were connected through music. It was a powerful tool of influence and inspiration. Sam [Nguyen?] was my high school janitor. He was an immigrant from Vietnam who barely spoke a word of English. Sam scrubbed the floors and cleaned the bathrooms of our school for twenty years. He never talked to the kids, and the kids never talked to Sam. But one day before the opening night of our school’s annual musical, he walked up to me holding a letter, and I was taken aback and I was thinking, why is Sam the janitor approaching me? And he gave me this letter that I’ve kept it to this day, it was scrawled in shaky hand written in all capitals and it read, in my all years working as a janitor at Sutherland, you were the first Asian boy to play the lead role. I’m going to bring my 6-year-old daughter to watch you perform tonight because I want her to see that Asians can be inspiring.
And that letter just floored me. I was 15 years old and I was absolutely stunned. That was the first time I realized how music was so important. With Brian, it helped two kids who were initially enemies to become friends, but with Sam, music went beyond the one-on-one. It was an even higher level; it influenced others I didn’t even know, in ways I could never imagine. I can’t tell you how grateful I am to Sam to this day, he really is one of the people who helped me discover my life’s purpose, and I had no idea that something I did could mean more than ever imagined to an immigrant from Vietnam who barely even spoke English. Pop culture, music, and the other methods of storytelling, movies, TV dramas, they are so key, and they do connect us, like me and Brian, and do influence us, and inspire us.
Then let’s take another look at this state of union, the East and West union, with this soft power bias. How is the soft power exchange between these two roommates? Are there songs in English that have become hits in China? Sure. How about movies? Well, there are so many that China has had to limit the number of Hollywood movies imported into the country so that local films could even have a chance at success. What about [x], well, [inaudible exchange with an audience member], yeah, and movies, well there was Crouching Tiger [Hidden Dragon], that was 13 years ago. Well, I think there’s a bit of an imbalance here. It’s called “soft power deficit”, that is to say the West influences the East more than vice versa. Forgive me for using “East” and “West” kinda loosely, it’s a lot easier to say than “English-speaking… language” or “Asian-speaking… language/Chinese”, I’m making generalisation and I hope you can go with me on this.
And it’s just intrinsically a problem, this imbalance in pop culture influence. And I think so. In any healthy relationship, friendship, marriage, isn’t it important for both sides to make an effort to understand the other? And that this exchange needs to have a healthy balance? And how do we address this? As an ambassador for Chinese pop music and movies, I have to ask myself a question: Why does this deficit exist? Is it because Chinese music just [is lame?]. Do you want me to answer that? [laughter] Yeah I think I see some of you are like, stop complaining and write a hit song! Psy did it! But there’s truth in that. The argument being that, the content that we’ve created just isn’t as internationally competitive. But why shouldn’t it?
Look at Korean pop, look at K-pop for example. Korean is an export-based economy and they are outward looking and they must be outward looking. Chinese pop on the other hand can just stay domestic, tour all over China, stick in territories and comfortably sustain. So when you’re that big and powerful, with over 160 cities in China with a million or more people, you tend to kinda turn inward and be complacent. So this certainly can be made an argument made for Chinese pop not being marketed with international sensibilities, but the other side of the argument I think is more interesting and thought provoking and even more true, is that Western ears aren’t familiar with and therefore don’t really understand how to appreciate Chinese music. Ouch!
The reason I think that the argument holds water though is because that’s exactly what I went through, so I happen to know a thing or two about learning to appreciate Chinese pop as a Westerner. 'Cos I was 17 years old when I went from being an Asian kid in America to being an American kid in Asia, and the entire paradigm suddenly got flipped on its head. I grew up listening to Beastie Boys, Led Zeppelin, Guns and Roses, and I found myself in Taiwan listening to the radio and thinking, where’s the beat? Where’s the screeching guitar solos? Here I am as an American kid in Asia listening to Chinese music for the first time and thinking that "this stuff is lame. I don’t like it!" I thought it was cheesy, production value was low, and the singers couldn’t belt like Axl Rose or Mariah Carey.
But then one day, I went to my first Chinese pop concert, and it was Harlem Yu performing at the Taipei Music Centre, and as he performed, I looked around the audience and I saw their faces and the looks in their eyes and their response to his music, and it was clear to me finally where the problem lay. It wasn’t that the music that was lacking, it was my ability to appreciate it and to hear it in the right way. The crowd, they would sing along and be totally immerse in his music, and I thought that it was significant, that I was missing the point and from now on, I was going to somehow learn how to get it, I was gonna learn how to hear with both ears, and I deconstructed and analysed what it was that made Chinese audiences connect with certain types of melodies, and rhythms, and song structures, and lyrics, and that’s what I’ve been doing for the past almost twenty years, and it took me a long time and I am still learning but at some point, I not only began to be able to appreciate the music but I started being able to contribute to it and create my own fresh spins on the tried-and-true.
And I think this happens to everyone, really, who is on the outside looking in. It always looks strange if you looked at things from your perspective, you’re always going to think that these people are weirdos, what’s wrong with them, why are they listening to these stuff? And I’m saying that you can make the effort [x], it can be done, and I’m living proof of that. And as an ambassador of Chinese pop, I’m trying to get people to open up to a sound that they may not feel is palatable on the first listen. So what else can we do to reduce this imbalance in our popular cultures? Well, maybe we could talk a lot, tour more outside of China? But seriously, actually I think the tides have already started to change, very slowly, very cautiously, almost calculatedly.
You see more cross-cultural exchange now, more interest in China, definitely a lot of joint ventures, a lot of co-productions in recent years, Iron Man 3, Transformers, [53?][laughter], Resident Evil, really it’s beginning to be kinda like a world pop, and that’s what I’m looking forward to and focusing on these days. There’s J-pop, there’s K-pop, there’s C-pop, and there’s like this W-pop that’s kinda starting to emerge. It’s world pop, and I love that idea. It’s not World Music. There used to be section in HMV called World Music, and I was like Ethnomusicology class in college.
But world pop is more about breaking and tearing down age-old stereotypes, the artificial confines that have kept us apart for way too long. It’s a melting pot, and it’s mosaic, that even if we looked up close, we’d still see the colours and flavours of each culture in detail. And where can we go to listen to world pop? I don’t think there’s a world pop station or magazine, unfortunately, there are none -- there should be. There is the internet, and YouTube has proven to be a driving force for world pop. Britain’s Got Talent made Susan Boyle the hottest act in the world, and she achieved that not through the record labels or the networks, but through grassroots sharing. Gangnam Style is another great world pop, and how that just took over became huge worldwide world pop phenomenon. So world pop as it suggests is a worldwide pop culture is something that can be shared by all of us and gives us a lot of common ground.
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