使君子 发表于 2009-11-9 18:30:00

强攻本地市场 福士(VW)新车厂或落户顺德

<div><br/></div><div><br/></div><div><br/></div><div><span class="Apple-style-span" style="font-family: 宋体, arial, helvetica, clean, sans-serif; font-size: 16px; border-collapse: collapse; line-height: 24px; "><div style="word-wrap: break-word; line-height: normal; "><br style="word-wrap: break-word; line-height: normal; "/></div><div style="word-wrap: break-word; line-height: normal; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 16px; font-family: 宋体, arial, helvetica, clean, sans-serif; font-size: 12px; "><h1 id="artical_topic" style="word-wrap: break-word; margin-top: 0px; margin-right: auto; margin-bottom: 0px; margin-left: auto; padding-top: 0px; padding-right: 0px; padding-bottom: 6px; padding-left: 0px; font-size: 20px; line-height: 37px; background-image: url(http://bbs.cantonese.asia/images/Picnicker/forumbox_head.gif); background-repeat: repeat-x; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(190, 106, 45); color: rgb(255, 255, 255); clear: left; width: 560px; font-family: 黑体; font-weight: normal; text-align: center; background-position: 0px 0px; ">强攻珠三角市场 德国大众新组装基地或落户顺德</h1><div style="word-wrap: break-word; line-height: normal; "><br style="word-wrap: break-word; line-height: normal; "/></div><div id="artical_sth" style="word-wrap: break-word; line-height: 16px; margin-top: 0px; margin-right: auto; margin-bottom: 0px; margin-left: auto; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; width: 560px; height: 27px; text-align: center; "><span id="publish_time" style="word-wrap: break-word; line-height: 16px; letter-spacing: 1px; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 0px; ">2009年11月09日 01:58</span><span id="source_place" style="word-wrap: break-word; line-height: 16px; letter-spacing: 1px; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 0px; "><a href="http://www.china-cbn.com/s/n/000004/20091109/020000109827.shtml" target="_blank" ref="nofollow" style="word-wrap: break-word; color: rgb(43, 43, 43); text-decoration: none; line-height: 16px; ">第一财经日报</a></span></div><div id="artical_real" style="word-wrap: break-word; line-height: 24px; margin-top: 20px; margin-right: auto; margin-bottom: 28px; margin-left: auto; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; width: 560px; font-size: 16px; text-align: left; "><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">丁彬 刘霞</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">面对久攻不下的珠三角市场，德国大众或许将使出终极杀手锏：直接在<a href="http://finance.ifeng.com/app/hq/hkstock/hk00159/" target="_blank" title="华南投资 00159" style="word-wrap: break-word; color: rgb(43, 43, 43); text-decoration: none; line-height: 24px; "><font color="#1e00ff" style="word-wrap: break-word; line-height: 24px; ">珠三角投资</font></a>设厂。</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">珠三角市场是大众在东亚市场最大的短板，也拖累了大众在东亚市场份额的提升。继续「2018年战略」之后，大众将在广州车展期间推出其针对性的「珠三角战略」。</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">其实，自大众广州品牌体验中心撤出以来，大众在广州已经逐渐走上了健康的发展道路，但是要想达到大众设定的目标，简单的调整远远不够。</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">深入敌后</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">近日，一位大众人士向CBN记者表示，为彻底扭转在珠三角地区的不利局势，大众已经确定将在珠三角地区投资设厂。</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">据他介绍，大众早就启动了工厂的选址工作。截至目前，位于顺德的原顺德汽车厂处于优先选择的地位。他认为，顺德汽车厂最大的优势在于本身就是政府的资产，不需要重组其他企业，也不需要重新申请政府批准。</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">根据资料显示，顺德工厂是1992年顺德政府所有企业签约成立的，占地约2万平方米。从1995年开始，以进口散件组装的方式，生产大众的「City Golf」车型。但是，由于是进口组装，成本太高，「City Golf」20多万元的价格很难被认可，最终顺德汽车厂也被搁置。</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">但是，因为事关敏感，大众和大众公关部均对CBN记者明确表示对此事并不知情。但是CBN记者已经从多种渠道获悉，建厂一事已经秘密进行多日。去年也曾传出在深圳建厂的消息，并引进大众的另一个品牌<a href="http://car.auto.ifeng.com/brand/20175" target="_blank" style="word-wrap: break-word; color: rgb(43, 43, 43); text-decoration: none; line-height: 24px; ">西亚特</a>，而CBN记者确实也获知大众曾委托第三方进行论证，但没了下文。</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">而今年3月，工信部为了鼓励行业重组，减少汽车产能扩张，禁止了汽车企业异地设厂，最多只能利用当地的剩余汽车产能。大众盘活顺德汽车厂似乎在情理之中。</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><strong style="word-wrap: break-word; font-style: normal; font-weight: bold; line-height: normal; "><font color="red" style="word-wrap: break-word; line-height: normal; ">长期以来，珠三角地区的中端汽车市场，特别是广州，一直是日本品牌（丰田、本田）的大本营。</font></strong>对于在这个市场的弱势，除了产品和营销之外，<strong style="word-wrap: break-word; font-style: normal; font-weight: bold; line-height: normal; "><font color="blue" style="word-wrap: break-word; line-height: normal; ">大众将原因归结到了在珠三角缺少生产布局上。</font></strong><font color="blue" style="word-wrap: break-word; line-height: normal; "></font>而日本品牌的大本营都集中在广州，除了接近消费市场之外，当地政府无形的支持以及消费者心理上没有距离感也是一个不可忽视的因素。</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">珠三角的难题</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">在即将到来的广州车展，德国大众公司将发布针对性的「珠三角战略」，足见其对珠三角的重视。对于长期积弱的珠三角来讲，除了产品和渠道的调整之外，确实需要一剂猛药。</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">珠三角市场的新车销量占全国总销量35%以上，重要汽车企业大约三分之一的销量都是在珠三角市场完成的。但是<font color="#1e00ff" style="word-wrap: break-word; line-height: 24px; "><a href="http://finance.ifeng.com/company/data/news/36.shtml" target="_blank" style="word-wrap: break-word; color: rgb(43, 43, 43); text-decoration: none; line-height: 24px; ">大众汽车</a></font>在国内的三个合资品牌，在全国的平均市场占有率为17%至20%之间，珠三角市场的平均占有率为10%左右，远低于排名靠前的日本品牌。从销量上看，整个珠三角市场对大众总体销量的贡献率只有不到9%。</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">对于大众来讲，珠三角市场不仅仅是销售数字、市场份额这么简单。珠三角市场作为目前亚洲最大的成熟市场之一，尽管存在市场的差异，但其仍不失为一个标杆市场，如果不能在珠三角拖住日本品牌，任由其腾出手来进攻大众的优势市场，那么大众很难保持其在东亚市场的强势地位。</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">行业内普遍认为，之所以大众在珠三角销量一直上不去，主要是因为产品不适合珠三角消费者。一位新加入的经销商对CBN记者表示，这种讲法是不正确的，主要在于没有把握住市场的需求，在诸如车型颜色、配置等方面与市场的需求脱节，再加上距离生产基地太远，物流响应不及时。</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">而对于如何从日本竞争对手盘中分得一杯羹，从目前来看，大众汽车心中已经有了清晰的计划。「我们不能为珠三角消费者弄一款车，也不现实，亚洲太大了，一个模式发展也不太可能。」大众集团分区总裁兼CEO范安德坦言。</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">其在毗邻珠三角的香港市场的成功经验将会在「珠三角战略」中有所体现。半个月前，范安德在接受包括CBN记者在内的媒体采访时透露，大众汽车在毗邻珠三角的香港市场已经开始发力，「两年前我们在香港市场是第五名，<strong style="word-wrap: break-word; font-style: normal; font-weight: bold; line-height: normal; "><font color="blue" style="word-wrap: break-word; line-height: normal; ">明年要力争第一名，打败日本竞争对手。</font></strong>」</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; ">大众分区副总裁苏伟铭表示，到2012年，大众珠三角的销量贡献率目标将在12%~15%之间，区域市场占有率提升到20%。即便按照保守增长率计算，2012年珠三角市场的销量也将在目前基础上翻番甚至是翻两番。</p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><font color="blue" style="word-wrap: break-word; line-height: normal; "><strong style="word-wrap: break-word; font-style: normal; font-weight: bold; line-height: normal; ">上<a href="http://car.auto.ifeng.com/series/2186" target="_blank" style="word-wrap: break-word; color: rgb(43, 43, 43); text-decoration: none; line-height: 24px; "><font color="#1e00ff" style="word-wrap: break-word; line-height: 24px; ">世纪</font></a>90年代，日本品牌尚未在珠三角设立合资公司之前，大众曾经在珠三角拥有非常强势的市场地位，即使与长三角、环渤海两个区域相比，也完全不显劣势。</strong></font></p><p style="word-wrap: break-word; margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 24px; text-indent: 28px; font-size: 16px; "><span class="Apple-style-span" style="word-wrap: break-word; line-height: 24px; "><br style="word-wrap: break-word; line-height: normal; "/></span></p></div></span></div></span></div>

毛毛虫 发表于 2009-11-9 22:12:00

使君子 发表于 2009-11-9 18:35:00

福士终于爬了丰田的头

<div><br/></div><div><br/></div><div><br/></div><div><br/></div><div><span class="Apple-style-span" style="font-family: Simsun; font-size: 12px; "><h1 class="topH1" style="padding-top: 10px; padding-right: 16px; padding-bottom: 10px; padding-left: 16px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal bold 25px/normal ' '; color: rgb(51, 51, 51); ">福士（大众）超丰田  跃居全球第一大汽车生产商</h1><div class="info" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; height: 37px; "><br/></div><div class="info" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; height: 37px; "><br/></div><div id="text_content" style="padding-top: 0px; padding-right: 16px; padding-bottom: 10px; padding-left: 16px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 18px; font: normal normal normal 14px/26px ''; color: rgb(51, 51, 51); line-height: 30px; "><p style="text-indent: 2em; margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; "><font face="宋体"><strong>经济观察网 记者 马巾坷</strong> 据德国媒体8日报道，德国Volkswagen GmbH已经在产量上超过了日本丰田自动车株式会社，成为全球最大的汽车生产商。</font></p><font face="宋体"><p style="text-indent: 2em; margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; "><br/></p><p style="text-indent: 2em; margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; ">这一数据是根据市场调研公司的调研数据得出的。统计表明，09年前三季度，大众汽车和新收购的保时捷汽车总共生产了440万辆乘用车和小型商用车，而丰田同期的产量只有400万辆。大众已经超过丰田汽车成为全球最大汽车生产商，而此前大众收购保时捷时，就有业内人士预测，大众将超越丰田成为全球第一。</p><p style="text-indent: 2em; margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; "><br/></p><p style="text-indent: 2em; margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; ">另外，福特汽车排名第三位，产量为370万辆。美国通用汽车的产量为360万辆，排名第四。</p><p style="text-indent: 2em; margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; "><br/></p><p style="text-indent: 2em; margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; ">成为全球第一是大众汽车为自己制定的十年计划中的一个重要任务，早在08年初，大众汽车就制定了“2018战略”，希望自己用十年时间使自己的全球销量达到1000万辆，来竞争丰田的第一宝座，但随之而来的全球金融危机打乱了这个节奏。不过令大众感到幸运的是，其生产的小型轿车，在全球很多国家政府的刺激政策而销量大增。</p><p style="text-indent: 2em; margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; "><br/></p><p style="text-indent: 2em; margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; ">并且<font face="宋体">大众</font>也是全球汽车制造商在发展中国家之中策略最成功的一个，这也是其一直保持强劲销售量的重要原因之一。</p><p style="text-indent: 2em; margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; "><br/></p><p style="text-indent: 2em; margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; ">据经济网9日消息，今年上半年大众在东亚共销售了65万辆汽车，市场份额为11%，而该销量占据大众全球销量的20%。在大众的“2018战略”中2018年在东亚销量要实现翻番，即届时实现年销售200万辆的目标。今年9月，大众汽车曾表示，到2011年将投资40亿欧元以提高在东亚的产能。此外，大众分区工厂今年从年初到10月15日，产量突破了50万辆，全年可望实现66万辆的生产目标。</p><p style="text-indent: 2em; margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; "><br/></p><p style="text-indent: 2em; margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; "><br/></p></font></div></span></div>

红水河 发表于 2009-11-10 09:58:00

是好车想入非非，但是没牛牛
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